Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the business’s website still lists other countries where the product is available. The company, located in Canada, markets Puff Bar being an electronic cigarette that can be used as being a regular cigarette. The only real difference is that when you light Puff Bar, it mimics the appearance and feel of a genuine cigarette. In fact, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers all over the world have embraced the brand new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where in fact the product is not available. Among the countries list is the U.S., where the product is specifically targeted at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. In line with the website, you can find no plans to release the merchandise in the U.S., although it remains the goal of the business to make the product obtainable in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar is still illegal in the U.S., it could be problematic for manufacturers to ship their products in to the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too high to be healthy. In addition they fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that is commonly used to promote cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product attractive to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs make sure that there is no contact between your smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through your skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar in place. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to find out whether or not it takes its hazard to public health. This Smok Novo 2 loophole in international patent law allows manufactures to market their products based on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For instance, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. The lack of health or trademark significance will not appear to have hindered the company from selling these products to the public.
The lack of health or warning letters on each of the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier solution to enjoy their daily dose of nicotine. So as to reduce the selling point of the puff bar to teens, manufacturers will have to include more health-related language on their marketing materials.